THE MOXIE STORY
Moxie Salon & Beauty Bar® was Founded by twin sisters Jenn and Jamie Dunn who refer to themselves as the “Moxie Twins”— a nod to their enthusiasm and determination for providing high-quality hair care. Starting at a young age, the Moxie Twins attended Parisian Beauty Academy in New Jersey while in high school, eager to begin a career in beauty upon graduation. Both of the twins have worked in some of the top salons in the New York tri-state area prior to opening their first full-service salon called Moxie Salon, followed by Moxie Blowdry & Beauty Bar and then Moxie Salon & Beauty Bar®
Infusing their vision for a full-service salon that offers exceptional hair care and beauty salon services at affordable prices, Moxie Salon & Beauty Bar® became a fast-growing brand that caught the attention of women and men across the New York tri-state. After perfecting the operations and cultivating the brand, the twins, working with their uncle Victor Olivetti, decided to offer Moxie Salon & Beauty Bar® as a franchise opportunity to motivated individuals looking to own a full-service salon.