franchise Opportunities

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Why Hair Care WITH MOXIE?

Hair never stops growing and needs continuous attention, particularly if it is colored or treated. A hairstyle can make or break a look, affect confidence and mood, and even directly influence how others view you. For all these reasons, we all view properly maintained hair as an essential practice rather than simply a desire, making hair care a recession resistant industry. The salon industry grosses 75 billion dollars in revenue annually and continues to grow rapidly. With a consistent demand from women and men wanting to look their best, hair care is a business venture that’s wise to invest in.

Uniquely Moxie

We all know that buying a franchise is a great opportunity to own your own business and receive guidance every step of the way. While the Moxie Salon & Beauty Bar® franchise lies within the definitively thriving hair care industry, the brand has already been established and proven to be successful. So why should you consider a full service salon over other business models that focus on one particular service, such as blowouts? Simple, economy of scale! Though some blowout bars are successful now, why narrow your reach. Could there come a time when blowouts are no longer in vogue? Sure! That’s why our business model makes more sense.

By creating a service menu that spans beyond blowouts and into additional hair care and beauty services as well as offering our private label products available for purchase, Moxie has generated a constant and easy to predict cash flow that is to be expected by a franchise. The prices that customers will find at your Moxie Salon & Beauty Bar®  are affordable compared to those of a typical salon, providing women and men with the luxury that they desire without being overcharged.

Our ultra-modern high end salon design and brand imaging combine to form an inviting and alluring salon experience. And we back that up with the kind of service experience customers want but at a great value.

We offer a full line of the latest best selling Brands and our own private label hair care products. Our customers love when their favorite stylists recommend our Get Moxified® shampoos, conditioners and other products they need to maintain their look between salon visits.

Our educational team will train your staff on exclusive Moxie blowout styles, cuts, color and beauty techniques, which make us, stand out in the industry.

uniquely moxie

Hair and Makeup Trends in your market

We pride ourselves on being able to provide the best training to our franchisees and their staff by staying current on all trends whether they are relevant to a town, city or state.  We realized early on that our business model must include a way for us to easily adapt to geographical markets and the trends coming out of each.  From time to time different markets have expressed somewhat different trends or styles in hair and makeup and Moxie Salon & Beauty Bar® is ready to train and implement such.

Jenn and Jamie the moxie twins

The Moxie STORY

Moxie Salon & Beauty Bar® was Founded by twin sisters, Jenn and Jamie Dunn who refer to themselves as the “Moxie Twins”— a nod to their enthusiasm and determination for providing high quality hair care. Starting at a young age, the Moxie Twins attended Parisian Beauty Academy in New Jersey while in high school, eager to begin a career in beauty upon graduation. Both of the twins have worked in some of the top salons in the New York tri-state area prior to opening their first business called Moxie Salon, followed by Moxie Blowdry & Beauty Bar and and then Moxie Salon & Beauty Bar®

Infusing their vision for a salon that offers exceptional hair care services at affordable prices, Moxie Salon & Beauty Bar® became a quickly growing brand that caught the attention of women and men across the tri-state area. After perfecting the operations and cultivating the brand, the twins, working with their uncle Victor Olivetti, decided to offer Moxie Salon & Beauty Bar® as a franchise opportunity to motivated individuals looking to own a business.

Why stylists love Moxie Salon & Beauty Bar®

Franchise owners can build a solid customer base because there always is a need for what we provide. Frequent education to keep them abreast of the latest trends is what most stylists and colorists look for. Our support system and training for your staff are designed to help them provide trend-right services in their communities, which makes customers happy and gives owners greater opportunities for success.

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Running day-to-day operations at a Moxie Salon & Beauty Bar® franchise is simple with our streamlined model. We’ve developed a comprehensive operations manual, stylist manual, management manual and marketing manual that will be the best reference and training tools for you to utilize. Our system is built around us offering specific services that have been perfected to achieve a result better than the competition can provide creating brand loyalty which will equal a steady stream of customers for your franchise. We not only cater to a specific market of women and men seeking consistent blowouts, but as mentioned we offer a menu of additional beauty services to complete the look, including sunless tanning, cut, color, hair extensions and makeup application. Even with this full service menu, there are few tools and materials necessary for running the business and your entire salon space will be used for generating profit. Once your staff has been trained, your presence at the location can, if you desire, be kept to a minimum, allowing you to focus on drawing more customers into the salon as well as potentially establishing more locations.


Strategically selecting the location to build your Moxie Salon & Beauty Bar® franchise will play a key role in the success of the business. We will assist you in finding the perfect space for your Moxie Salon & Beauty Bar®  based on the type of area, local demographics, surrounding businesses, visibility and level of traffic, amongst other factors. Our design team will work with you to build your salon to replicate the layout and design of the original Moxie Salon & Beauty Bar®. You will receive assistance with all pre-opening tasks, including checklists and prototypical blueprints to help prepare you during the construction phase and then onto your big launch!



Since the original Moxie Salon & Beauty Bar® has already been established as a successful business, your job will be to keep all your customers coming back to meet their hair care needs as well as attract new customers through the use of marketing and advertising. This all begins with us working with our media sources to plan a calendar of marketing leading up to opening day, your Grand Opening and the entire year after you open. Throughout the process you’ll be involved as a franchisee is our franchisee meetings where we discuss and layout all marketing plans for the Brand. Although location is important, other forms of advertising that are used are digital display, print, social media, promotional materials and storefront signage.


At Moxie Salon & Beauty Bar®, preparing you for the road ahead as a franchisee is our top priority. Prior to opening, we offer training in various areas including Moxie brand standards, guidelines, promotions and management; new business implementation; as well as technology and our exclusive Moxie stylist training, which includes online video exams.

But it doesn’t stop there. You can count on us to provide continued support all the way. Our support system and training for franchisees are designed to provide trend-right services in their communities, which makes customers happy and gives owners greater opportunities for success.

We will be in direct contact with you to inform you of upcoming promotions and pay you quarterly visits to discuss sales goals, franchise performance and areas and methods for improvement. With our guidance and your newly acquired business sense, you will be able to hire and train hair stylists and managers to assist you in the operation of your Moxie Salon & Beauty Bar® franchise.


The Ultimate Full Service Salon® franchise with an affordable entry point

Wealth is not necessary for owning a  Moxie Salon & Beauty Bar®  franchise. One of the many benefits of joining our Moxie Salon & Beauty Bar® family as a franchisee is that you can take advantage of unique, industry-leading third party financing.

Starting out at Moxie Salon & Beauty Bar®, you can open a single Moxie salon or take advantage of multi-unit incentives by entering into a 3-pack, 5-pack or 10-pack franchise agreement. This is a great way to carve out your own piece of the market for your future growth and opportunities.

To qualify you need a minimum liquid capital of $100,000.00

Total Net worth no less than $400,000.00

Continuing Royalty Fee: 6%

Term of Franchise Agreement; 10 years

How much does a Moxie Salon & Beauty Bar®, franchise cost?

How much does a Moxie Salon & Beauty Bar®, franchise cost?

The total investment ranges from $279,750.00 to $485,000.00, including franchise fee and working capital.

How long does it take to open?

On average, from the time you sign a franchise agreement to the time you open is 26 weeks.

Where can I open my Moxie Salon & Beauty Bar® ?

We’re currently only awarding franchises in the United States.

Do I need to have salon experience before opening a Moxie salon?

No. We’re looking for experienced entrepreneurs and managers who understand how businesses work. We provide an easy-to-operate, scalable investment. You’ll hire others who have the experience and licenses, where necessary, in haircare ; all you need to do is handle the business side of things.

How long is the franchise agreement?

We offer 10-year renewable franchising agreements.

What is the best location for a Moxie Salon & Beauty Bar® ?

Because we offer appointments and honor walk-ins, our salons work in all high traffic areas, like shopping centers anchored by big-box retailers and grocery stores, vibrant downtowns and major shopping malls.

What are the financial qualifications to become a franchisee?

We are seeking someone with a minimum net worth of $400,000 and at least $100,000 in liquid capital.

How can I get a copy of the Franchise Disclosure Document?

If you fill out the form at the right (the get started form we currently use), a member of our franchise development staff will be in touch with you quickly for an initial conversation. You will be asked to fill out a Confidential Application and we will respond with a copy of the FDD.

It’s no surprise that opening a Moxie Salon & Beauty Bar® takes time and work. That’s why we provide you with a talented support team and a highly efficient opening process. On average, it could take six to eight months from the time you begin your journey until the day you open your doors. Below is an outline of the various steps you will encounter along the way.

Step 1: Complete Your Franchise Application

Start the process today by submitting a completed Moxie franchise application via online (link), mail or fax. A representative will review and respond to your submitted application and send you our Franchise Disclosure Document (FDD).

Step 2: Receive a Franchise Disclosure Document

Once you submit an application, a Moxie representative will review and respond to you directly and send over our Franchise Disclosure Document. The Franchise Disclosure Document (FDD) explains the Moxie Salon & Beauty Bar® franchise in detail and includes a sample franchise agreement. After we receive your signed acknowledgement receipt of the FDD, you can begin the discovery process of owning your own Moxie Salon & Beauty Bar®

Step 3: Complete Discovery and Sign Your Franchise Agreement

Moxie’s Franchise Development team will assist you with the research and further learning opportunities needed when making this type of commitment. Conversations with your designated Moxie representative will be essential to your franchise due diligence. Validation calls to franchisees and visiting existing Moxie Salons will also be beneficial. Upon mutual approval to move forward as a new franchise owner, you will need to give us a non-refundable initial Franchise Fee of $50,000.00 at the signing of the Franchise Agreement. At this time you will also pay your Grand Opening Fee and any other fees as outlined in the franchise agreement.

Step 4: Secure Your Moxie Franchise Location

Finding a premier location for your business is essential. With help from a Moxie Representative, an authorized broker or your designated regional Moxie representative, we provide assistance in finding and selecting a great location for your Moxie Salon & Beauty Bar®. We are with you every step of the way!

Step 5: Building & Outfit Your Moxie

With the help of your designated Moxie design representative, the build-out process begins, including site plans and design specifications. Moxie has worked with industry leaders to design your Salon ensuring that each location matches the established brand identity. Your designated Moxie representative will help you with your official construction documents, including mechanical, plumbing and electric plans, as well as assist with any build-out/design questions you or your contractor may have.

Step 6: Establish a Marketing Plan

You must conduct a Grand Opening Advertising program during the period commencing one month before opening and during three months after opening. When you sign your Franchise Agreement, you will pay $20,000 to Moxie BBB Brand Building Fund LLC to cover the cost of implementing a Grand Opening Advertising program of promotion and advertising for you. If you want to plan any additional grand opening advertising, we must approve it before you conduct it.

Step 7: Open Your Moxie!

Get Started

Think you’ve got what it takes to own and operate a moxie franchise?  What’s exciting is that you ARE NOT REQUIRED to be a licensed stylist or make-up artist to own a moxie franchise!